Services

GM Interactive


We live in a world where companies are competing for their customers through various types of media formats. Now more than ever, it’s important to grab and hold on to your client’s attention.

At GM Interactive we understand what it takes to help you stand out in a crowded market. We can help your company break through the clutter by providing a website that is created around award-winning graphics, designs and functionality.

It is imperative that your website immediately attracts the attention of the viewer while educating them via intuitive and user-friendly navigational steps. However, it’s not enough to just visually touch your customer. Today’s most successful websites are built around the importance of developing extended customer relationships. The ability for users to interact via e-commerce, blog and feedback features are vital for your website’s success.

GM Interactive is constantly working with the latest technology in order to deliver your web development needs. Otherwise, you could be limited to relying on a standardized template, without much hope of meaningful assistance, feedback or follow-up when needed.

66% of American consumers shop online and

78% of them believe the content found online.

65% say the quality of a website indicate a company’s regard for its customers.

62% say the information they get from a companies website helps them make better purchase decisions and 60% say that they’re more likely to buy from the company whose website provided the information.*

Ask yourself this question: To which brands are you loyal? Why?
 

True brand loyalty requires developing a relationship with your customers. Whether through a monthly email newsletter or a complete social media campaign, that’s precisely what GM Interactive delivers.


GM Interactive Services

  • Graphic Design
  • Branding
  • Web sites
  • Social Media
  • Search Engine Marketing
  • Content Management


We are proud to assist you with the materials and knowledge that work. Some clients want a high-end interactive experience but don’t have the time or staff to make that happen. Others have a specific idea of what they want, but simply need the know-how to make it all come together.

GM Interactive can handle any online project, major to minor. Take advantage of our 15 years of experience in the Northwest Arkansas business market.

1. Brand

GM Interactive knows how to maximize your site’s appearance and functionality, thereby providing you with a site that reflects your company’s brand, image and professionalism. First impressions are lasting impressions.

2. Content

GM Interactive will assist you in keeping your website’s content current and fresh. Consistently updating your content will give your customers a reason to return.

3. Cutting-Edge

GM Interactive understands that new digital-based business opportunities are constantly being created. We help you make sure your website is at the forefront of today’s technology as well as assist in appropriate beta-testing activities for your site, thereby ensuring its functionality and utilization.

4. User Friendly

Don’t make it hard for the customer to learn about your company, your services, how to contact you or what you can do for them. Unfamiliar terminology and tricky navigation schemes will only serve to frustrate your customers. Give your customer the information they need in the quickest and most convenient means possible.

 

GM Custom


What is custom publishing?

Custom publishing is the art of tailoring marketing messages via magazines, newsletters, or promotional literature to make them  meaningful for their intended audience.

It is an important marketing tool in your communication strategy. It can tell a story about you, your products, and your services. Position your company as an authority and expand the reach of your message with this type of educational and credible resource.

Custom publishing allows you to develop relationships with your customers, present more in-depth information about your products or services and position your company as a leader in the industry.

In today’s competitive environment, creating and maintaining a customer base has become increasingly difficult. Brand loyalty not only means clients will repurchase your product time after time, but that they have a psychological commitment toward your brand. This translates to increased sales and exposure for your company – and this is essential.

66% of American consumers read custom publications and 78% of them believe the content within the custom magazine.

65% say custom publications indicate a company’s regard for its customers.

62% say the information helps them make better purchase decisions and 60% say that they’re more likely to buy from the company whose publication provided the information.*

Ask yourself this question: To which brands are you loyal? Why?

 

True brand loyalty requires developing a relationship with your customers. Whether through a monthly newsletter or annual magazine, that’s precisely what custom publishing delivers.

What GM Custom can offer you:

Gray Matters LLC is  locally owned and operated and is the region’ s leader in B2B niche publishing.

Our goal is to increase your brand awareness and profitability. We do this by creating publications that are appreciated by the discriminating readers of the Northwest Arkansas Business Journal.

We know what it takes to produce your magazine or project piece and we have a reputation for professional service. GM Custom can produce a reader-oriented product that is relevant to your audience, and a sophisticated presentation of a lifestyle or service. Our specialty print products are interactive, innovative and engaging.

GM Custom offers full-service, turnkey and a la carte custom publishing capabilities. We know niche publishing, and through our expertise we can help your company communicate your vision in an illustrative format.

GM Custom tailors its approach to fit each client’s needs, from full-color, glossy magazines to newsletters to brochures.

What are your options?

  • Newsletters
  • Annual Reports
  • Quarterly Reports
  • Commemorative Pieces
  • Custom Magazines
  • Company Catalogs

We are proud to assist you with the materials and knowledge that work. Some clients want a high-end product but don’t have the time or staff to make that happen. Others have a specific idea of what they want, but simply need the finishing touches and distribution.  

GM Custom can handle any publishing project, major to minor. Take advantage of our decade-long experience in the Northwest Arkansas business market.

Production

With almost 25 years of combined experience, the GM Custom team can help produce powerful content with compelling design. Another exclusive perk is access to the Northwest Arkansas Business Journal editorial archives. The Business Journal is renowned regionally as the leader in reputable content and this can be accessed for your publication.

Use any or all of these services to make your project and your business stand out  in your customer’s mind.

Distribution

Let us get your message in front of more than 45,000 business leaders and decision makers. Use the Northwest Arkansas Business Journal to further your marketing efforts. Any custom publishing piece can be inserted into the Business Journal. This will increase the reach of your piece by putting it into the hands of Northwest Arkansas’ most influential people.

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