The former Holiday Inn at City Center on Rogers Avenue in Fort Smith is undergoing a multimillion-dollar renovation, and its owners are planning to reflag the property to a DoubleTree by Hilton.
An application has been submitted for the rebranding. In the meantime, the nine-story, 255-room hotel will be temporarily named The Executive Hotel at City Center.
Arkansas Hospitality Group LLC, a company led by The Thrash Group of Hattiesburg, Mississippi, purchased the hotel from Hotel West II LLP in November for $3.1 million.
The Thrash Group and its president, Ike Thrash, also own The Chancellor Hotel in downtown Fayetteville.
Thrash and partner Sam Alley, chairman and CEO of VCC Constructions in Little Rock, bought the high-rise property when it was the Cosmopolitan Hotel in 2011 and reopened... [ MORE ]