BlueInGreen on June 18 unveiled a brand overhaul that includes a new logo, updated marketing materials and a new website.
Marketing associate Cambron Clark, who oversaw the rebranding effort, said he merged minimalistic 1960s style cues with an industrial color scheme to create a one-of-a-kind identity for the Fayetteville-based water treatment company.
“The initial idea for our company’s core technology came while a couple of college professors were listening to Miles Davis records. That’s where the name BlueInGreen comes from,” Clark said, in a press release from the company. “And that’s the story I tried to convey with our rebranding effort — something classical but cool, like jazz.
Chris Milligan, vice president of operations, said the new website... [ MORE ]