In 1979, Ron Tiarks went to work for Wal-Mart Stores Inc., where he worked in many positions in the field and at the home office, including a stint as president of Walmart Germany. After retiring in 2005, Tiarks founded Global Business Consulting and worked for two large retail businesses in Saudi Arabia. He joined the staff of 8th & Walton, a Bentonville-based supplier education firm, in early 2015.
In a recent interview, Tiarks talked about the impact of online shopping on retailing and the rise of the omnichannel consumer.
NWABJ: What does the term “omnichannel” mean?
Ron Tiarks: “Omnichannel simply refers to the different channels that can make up a customer’s shopping experience today. These channels can include traditional stores, websites, mobile phones and... [ MORE ]