Razorback Sports Properties generated $7.55 million in revenue for the University of Arkansas athletic department in 2015-2016, according to associate athletics director Kevin Trainor.
That’s up nearly 10 percent from the previous year’s total of $6.88 million.
RSP is a division of IMG College, which handles multimedia rights and marketing services for more than 200 schools around the country. The North Carolina-based company has owned the Razorbacks’ multimedia rights since 2008, securing support for the Hogs in a variety of ways including corporate sponsorships, signage, at-event hospitality, radio and television programming, official athletic website advertising and game programs.
RSP general manager David Shoemaker said there are approximately 120 companies who promote... [ MORE ]