At 30-something, Adam Miller is partial to golf, college football and reading histories and biographies. But he spends days interacting with millions of women who love cowgirl boots.
Miller is a search engine optimization, customer-experience expert for Acumen Holdings, which operates Country Outfitter, surely the undisputed king of social media innovation in Arkansas.
Country Outfitter is simultaneously a lifestyle brand, e-commerce company, publisher and manufacturer of western boots. With tens of millions of followers on social media and email, I don’t know of another Arkansas company devoting more resources to glean what its customers like and want.
Cowgirl boots may not inherently interest Miller, but here’s his mission: Get into customers’ heads. Know trends and what... [ MORE ]