Southern Swim, an online swimwear company owned by branding studio BLKBOXLabs, is getting creative with its marketing strategy.
“Being a small startup, there’s not a huge marketing budget,” owner Joey Nelson said, “but we have a lot of people who like our brand.”
And the company is finding ways to leverage its popularity.
The Fayetteville-based startup recently launched a brand ambassador program in markets throughout the South and announced a co-branding effort with local country band Backroad Anthem for an upcoming music video and a tour at 10 college campuses throughout the South.
BLKBOXLabs will produce the music video, which will feature Southern Swim apparel worn by the band, models and several pageant participants — Miss Arkansas, Miss Oklahoma,... [ MORE ]