During the second week of March, Austin, Texas, was taken over by techies, developers, startups and the agencies that support them. In a wave of thick-rimmed glasses, and oh so many beards, they came together to share and learn.
This migration happens every year as a part of SXSWi. Or, South by Southwest Interactive. Several of my colleagues from CJRW and I had boots on the ground. We were there to learn as much as we could about rising trends and new technologies in order to better educate our clients on the ever-changing landscape of the digital world. And, to eat tacos. Lots of tacos.
During our time at SXSWi we identified some key trends:
Big Data: “Personal data is the new oil of the Internet and the new currency of the digital world.” So said European consumer commissioner,... [ MORE ]