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Last updated on Thursday, June 16, 2016, 8:02 am

Scott McClymonds

Four Pillars of Marketing for Profit-Minded CEOs (OPINION)

Despite not having a magic bullet to make your business more successful, I can share four powerful weapons that will increase your success dramatically if you use them strategically. These weapons will not surprise or amaze you. In fact, you might feel like one of former NFL coach Vince Lombardi’s players when he would tell them, “Gentlemen, this is a football.” Nevertheless, knowing a football exists is different from skillfully using it to throw touchdown passes. Similarly, knowing about these weapons is not the same as using them to gain a competitive advantage. Therefore, using the four weapons successfully will require your strong leadership to score touchdowns consistently. Peter Drucker said, “The purpose of a business is to create and keep a customer.”... [ MORE ]

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The University of Arkansas Board of Trustees recently approved a $160 million expansion plan for Razorback Stadium in Fayetteville. Do you agree with the decision?

  • Yes. The Arkansas Razorbacks are arguably the state’s most valuable brand, and any investment is a good one.
  • No. Spending in college athletics is getting out of control, and I haven’t seen evidence that a stadium expansion is needed.
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